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EXPORT DEVELOPMENT CANADA: Digital marketing & acquisition manager knowledge products


This is a Full-time position in Ottawa, ON posted March 25, 2020.

EDC is Canada’s export credit agency, offering information, knowledge and innovative commercial solutions to help Canadian exporters and investors expand their international business.

We take on risk so Canadian businesses can take on the world.

When you join our team, you’ll be helping Canadian companies bring their vision, passion and innovation to the global marketplace.

Your knowledge and expertise will support more than 10,000 Canadian companies and their customers in as many as 200 markets worldwide.

You’ll work shoulder-to-shoulder with the best and brightest in an inclusive, collaborative environment that fosters professional development and success.

And you’ll know that you’re making a difference every day—for companies, for Canada and for the people you work with.

Year after year, EDC has been recognized as a Top 100 and Top Family-Friendly Employer.

Team & Job Overview As EDC aims to be the leader in helping all Canadian exporters go, grow and succeed internationally, the marketing team has an ambitious agenda to deepen exporter engagement through digital capabilities and insights-based marketing programs.

The marketing team is seeking an individual contributor to accelerate its digital program capacity and capability to increase awareness of EDC across current and potential Canadian exporters.

As a digital marketing manager, you will be responsible to develop and deploy communication strategies to promote the organization’s knowledge products across various channels that drive awareness and engagement, with a focus on measurement and program evolution.

Defined as an engaged communicator, the candidate will leverage data, insights and qualitative research to effectively inform targeted programs.

Relying on effective relationship building, the candidate is expected to understand and translate business goals into Exporter-centric digital strategies that are measurable by ROAS and CPA metrics.

The successful candidate should have a strong drive for results while striving for quality improvement throughout the campaign life cycle.

Key Responsibilities & Requirements Develops and executes digital strategies to promote the organization’s products and services across various channels that drive awareness, engagement, and ultimately result in lead generation.

Executes flawlessly across the entire portfolio of tactics, implements digital strategies/programs and analyzes their effectiveness through ROAS and CPA measures.

Applies the EDC brand to all digital initiatives and represents the voice of the customer throughout the exporter journey.

Leads ongoing monitoring, analysis and evaluation of results of activities in order to recommend improvements and measure return on Investment.

Accelerates digital marketing expertise as part of an integrated marketing model through sharing results, digital best practices, processes and internal digital capabilities.

Fosters innovation, customer intimacy and understanding throughout EDC teams.

Partners with aligned senior manager to develop digital strategies within assigned portfolio; manages scorecard(s) and budgets ensuring results are accurately captured.

Screening Criteria Undergraduate Degree in Business Administration; Marketing or related fieldMinimum 5 years’ experience in digital marketing, marketing automation or related digital CX fieldAdvanced knowledge of marketing principles and practicesExperience developing a targeting digital marketing program based on customer insightsExperience with marketing measurement frameworksExperience in media plan development with a focus on digital media including social media, SEM and programmaticExperience with Multichannel marketing Assets Bilingual in both official languages (French and English)Experience with Adobe Experience Cloud Location Please be advised that this position is based at our Head Office in Ottawa.

Relocation assistance is available for eligible candidates.

Salary Range $62,800 $94,200 performance-based incentive How to apply Only candidates selected for an interview will be contacted.

Application deadline: Friday, April 3, 2020, 11:59 p.m.

EST on EDC is committed to employment equity and actively encourages applications from women, Aboriginal people, persons with disabilities and visible minorities.

If selected for an interview, please advise us if you require special accommodation.

Candidates must meet the requisite government security screening requirements.