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EXPORT DEVELOPMENT CANADA: Digital marketing & acquisition manager – knowledge products


This is a Full-time position in Ottawa, ON posted March 20, 2020.

EDC is Canada’s export credit agency, offering information, knowledge and innovative commercial solutions to help Canadian exporters and investors expand their international business.

We take on risk so Canadian businesses can take on the world.When you join our team, you’ll be helping Canadian companies bring their vision, passion and innovation to the global marketplace.

Your knowledge and expertise will support more than 10,000 Canadian companies and their customers in as many as 200 markets worldwide.

You’ll work shoulder-to-shoulder with the best and brightest in an inclusive, collaborative environment that fosters professional development and success.

And you’ll know that you’re making a difference every day—for companies, for Canada and for the people you work with.Year after year, EDC has been recognized as a Top 100 and Top Family-Friendly Employer.Team &Job OverviewAs EDC aimsto be the leader in helping all Canadian exporters go, grow and succeed internationally,the marketing team has an ambitious agenda to deepen exporter engagementthrough digital capabilities and insights-based marketing programs.

Themarketing team is seeking an individual contributor to accelerate its digital programcapacity and capability to increase awareness of EDC across current andpotential Canadian exporters.As a digitalmarketing manager, you will be responsible to develop and deploy communicationstrategies to promote the organization’s knowledge products across variouschannels that drive awareness and engagement, with a focus on measurement andprogram evolution.

Defined as an engaged communicator, the candidate willleverage data, insights and qualitative research to effectively inform targetedprograms.

Relying on effectiverelationship building, the candidate is expected to understand and translatebusiness goals into Exporter-centric digital strategies that are measurable byROAS and CPA metrics.

The successful candidate should have a strong drive forresults while striving for quality improvement throughout the campaign lifecycle.Key Responsibilities& RequirementsDevelops andexecutes digital strategies to promote the organization’s products and servicesacross various channels that drive awareness, engagement, and ultimately resultin lead generation.Executesflawlessly across the entire portfolio of tactics, implements digital strategies/programsand analyzes their effectiveness through ROAS and CPA measures.Applies the EDCbrand to all digital initiatives and represents the voice of the customerthroughout the exporter journey.Leadsongoing monitoring, analysis and evaluation of results of activities in orderto recommend improvements and measure return on Investment.Acceleratesdigital marketing expertise as part of an integrated marketing model throughsharing results, digital best practices, processes and internal digitalcapabilities.Fostersinnovation, customer intimacy and understanding throughout EDC teams.Partnerswith aligned senior manager to develop digital strategies within assignedportfolio; manages scorecard(s) and budgets ensuring results are accuratelycaptured.

ScreeningCriteriaUndergraduateDegree in Business Administration; Marketing or related fieldMinimum 5years’ experience in digital marketing, marketing automation or related digitalCX fieldAdvancedknowledge of marketing principles and practicesExperiencedeveloping a targeting digital marketing program based on customer insightsExperiencewith marketing measurement frameworksExperiencein media plan development with a focus on digital media including social media,SEM and programmaticExperiencewith Multichannel marketing AssetsBilingual inboth official languages (French and English)Experiencewith Adobe Experience Cloud LocationPlease beadvised that this position is based at our Head Office in Ottawa.

Relocationassistance is available for eligible candidates.

Salary Range$62,800 $94,200 performance-based incentive How to applyOnly candidates selected for an interview will be contacted.Application deadline: Friday, April 3, 2020, 11:59 p.m.

EST on EDC is committed to employment equity and actively encourages applications from women, Aboriginal people, persons with disabilities and visible minorities.

If selected for an interview, please advise us if you require special accommodation.Candidates must meet the requisite government security screening requirements.