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Entrust Datacard: Sr. Marketing Manager

Entrust Datacard

This is a Full-time position in Ottawa, ON posted September 13, 2020.


Marketing Campaign Manager Entrust Datacard is looking for a full-time senior campaign manager with a comprehensive understanding of the full marketing mix that is able to build and design campaign programs that leverage both inbound and outbound tactics to drive demand that generates qualified sales opportunities, and awareness that differentiates our solutions and products in the market.

The individual should have strong digital marketing background and leverage the full campaign mix including SEM, Webinars, PR, Social, etc.

You must be creative, proactive, analytical, hands-on and have the ability to manage deadlines and work collaboratively in a fast-paced, highly dynamic environment.

In this role, you will work in close alignment with product, sales and marketing, having experience both building and executing integrated demand generation campaigns, as well as a deep understanding of marketing operations and processes, email marketing, ABM and program management and execution.

You are responsible for overseeing and coordinating a solution/product/vertical campaign plan, execution and measurement processes.

Learn more about Entrust Datacard and how we have built Trusted Connections the past 50 years by clicking the following link: https://vimeo.Com/417347159 Responsibilities: Define the campaign structure and tactics to build awareness, create demand in the marketplace, sales enablement with marketing lead targets and tools for nurturing them to a sales accepted lead state, and gathering market intelligence to ensure programs meet the needs of the vertical, region or buying cycle for greater success Lead the marketing strategy by building a cross-functional team of product, marketing and sales leaders to shape campaign themes for fully integrated programs to achieve lead generation, increased funnel and other strategic growth goals Build an integrated marketing mix including campaign development across digital marketing channels (email, PPC, social, display, nurturing and retargeting) Manage and report on the pipeline of targeted accounts, campaign performance, and continuously improve overall program effectiveness Manage SEM and implement testing methodologies working closely with the digital marketing team Act as the integrated marketing SME for questions on campaign priorities, responsibilities, resources and timing Work with marketing operations to measure campaign performance and with business leaders to course-correct as campaign execution unfolds Coordinate with our operations analyst financials for campaign budget allocation and with sales for ongoing business reviews Manage campaign budgets Basic Qualifications 10+ years of experience including 5+ years marketing experience across multiple roles with proven working experience developing marketing campaigns, working closely with digital marketing, and tracking results Bachelor’s degree in Marketing, Communications, or Public Relations Strong understanding of the lead lifecycle process along with marketing automation tools Must be able to lawfully work within the US and have unrestricted work authorization for US Preferred Qualifications Excellent communication, writing, presentation, project management and critical thinking skills Strong capacity to think and work strategically, and execute as an individual contributor leading teams through influence Business to Business (B2B) Marketing experience in a mid to large size global company preferred Eloqua and Salesforce experience strongly preferred Budget planning and operations experience strongly preferred Project management experience a plus About Entrust Datacard Our growing company relies on curious, dedicated and innovative colleagues to anticipate the future and provide solutions for a more connected, mobile and secure world.

Entrust Datacard technologies and expertise help government agencies, enterprises and financial institutions in more than 150 countries serve and safeguard citizens, employees and consumers.

Each year, our solutions secure billions of transactions — and every day, our technologies issue and manage more than 10 million secure identities.

How do we do all of this?


Join us.

Together we’ll create solutions for a more connected, mobile and secure life.

For more information, visit www.Entrustdatacard.Com.

Follow us on Twitter, YouTube and LinkedIn.

Entrust Datacard Corporation is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.