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Community relations director

Amica Senior Lifestyles

This is a Full-time position in Ottawa, ON posted February 11, 2020.

COMMUNITY RELATIONS DIRECTORAmica The GlebeFull Time Opening Summer-2021, Amica The Glebe will offer a 162-suite full continuum of care residence located in the heart of Ottawa’s historic Glebe District.

With boutiques, cafes and restaurants just steps away, residents will enjoy premium amenities and services both within the walls of Amica and outside its doors.

In preparation for this opening, we are seeking two ambitious Community Relations Directors to lead the pre-open and lease-up sales and marketing activities of this unique residence.

A day in the life of a Pre-open / Lease-up Community Relations Director: As the Community Relations Director of a development property, you will be working out of a Presentation Centre and off-site in the community for a full year before moving into your residence.

In the early days, you will spend your time developing a lead base through external events targeted toward the general public.

As the year progresses, you will secure deposits for specific suites and continue to guide and support future residents and their family members through the difficult process of moving.

You are responsible for all sales, marketing and promotional activities related to the awareness and lease up of the new residence.

Our Community Relations Directors have a passion for connecting with people, selling a great product and networking within your community to set the stage for opening.

You will be responsible for communicating the variety of amenities we will have to offer our potential residents, showing them everything there is to love about Amica and putting their mind at ease so they can move in when the residence opens its doors!

You will be responsible for tours, administration, production of sales reports and prospect management in a timely and efficient manner while ensuring prompt communication with the leadership and Support Office teams.

You will connect with potential prospects while growing, maintaining and updating a fully completed database.

Developing a robust referral network is a critical part of the role and significant work will be required outside the Presentation Centre building a strong referral network, especially in care, well before opening.

Remaining connected with all leads and fostering the community waitlists and referral networks will be imperative.

You will work with the General Manager and Regional Director of Sales and Marketing to develop and implement marketing and sales plans.

As the Community Relations Director you will research, plan, budget and coordinate on-site and off-site marketing events to attract prospects and build relationships that lead to new deposits and move-ins.

In a development property, it is possible to hold multiple (3-4) events per month and this is an important part of the job.

You will complete post-activity synopsis and reports to display return on investment.

COMPETENCY/ABILITIES:Graduate of a post-secondary sales and marketing program or related programExperience in developing and implementing sales and/or marketing plans, public and community relations campaigns and special eventsExcellent interpersonal skills with proven relationship selling skillsSuperior oral, written and listening communication skillsExperience in developing and managing budgets.An independent, capable leader who excels in a team environment QUALIFICATIONS Knowledge of and experience in senior living, hospitality, public health or the private health sectorExperience in event planningStrong computer skills including experience with a customer management database (Salesforce preferred).Strong planning, organizational and management skillsSelf-directed, motivated and resourceful, always performing in a highly professional manner WHAT WE ARE LOOKING FOR:An experienced CRD who is hungry, humble and people smart, who lives the Amica values and fosters trust, stability, compassion and hope with every interaction.

Excellent interpersonal and communication skills.Demonstrated strength in ability to motivate, lead and collaborate.Demonstrated exceptional business acumen, including deep knowledge of sales metrics and sales reports, including examples of times when knowledge of the data has resulted in a shift in strategy.

Superior oral, written and listening communication skills.Exceptional SMART Planning skills.Demonstrated passion and drive for improvement.Previous success opening and/or leasing up a residence preferred.

Experience working in the local market with strong existing relationships with referral partners preferred.

Ability to work flexible hours (significant evening and weekend work is required in the pre-open / lease up period).

Comfort dealing with continual change and ambiguity required.