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Sales Management Trainee Program (SMT)

Labatt Breweries

This is a Full-time position in Ottawa, ON posted October 1, 2022.

Dreaming big is in our DNA. Brewing the world’s most loved beers and creating meaningful experiences is what inspires us. We are owners, empowered to lead real change, deliver on tough challenges, and take accountability for the results. We are looking for talent that shares these values, that is ambitious, bold & resilient. We want talent that is looking for fast career growth, cross-functional experiences, global exposure and robust training & development.

Have you recently graduated or will be graduating from your undergraduate degree in 2023?

This is the program for you!


Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home. 

SMT Program Details: 

We believe in investing in our future leaders today and through a concentrated rotational training program, immersive exposure to our commercial business (Sales & Marketing) operations and relevant experiences right from the start, our program is designed to fast-track the careers of future leaders and change makers. The program takes place over the course of 12-months; however, we are flexible to adjust as necessary based on the external environment and business need. Throughout the program, SMT’s will gain a 360 view of the commercial business by learning about each business area that ultimately impact our sales. This includes week-long deep dives into each business area, surrounded by learning both internal and external, and a full-time sales position for up to twelve months.

  • Zone Induction with our commercial Leadership team, to learn about Labatt’s overall strategy, business functions, and Sales & Marketing structure. 
  • Experience in our Wholesalers, Regional Sales and Marketing operations to understand the commercial routine of the business, followed by the opportunity to delve into special projects within these areas. 
  • Participation in leadership & functional trainings and exposure to senior leaders. 
  • Development opportunities to help boost skillset and build long-term leadership skills. 
  • Upon successful completion of the program, you will embark upon an exciting new challenge in your first role. Exact role placement will be determined based upon your capabilities, interests, preferences, and performance during the program. 

SMT Program Requirements:

You own your future, and the speed of your career growth will depend on your talent, efforts and results. Should you meet the following minimum requirements we encourage you to apply immediately:

  • Proficient in English, bilingualism is a strong asset
  • Graduating in 2023 OR Graduated as of 2021 (Bachelor’s Degree)
  • Eligible to work in Canada
  • Geographical & Functional mobility – open to experiencing different functions and locations across Canada
  • Run multiple projects simultaneously, with strong analytical and leadership skill
  • Motivated to over deliver results and thrive in a fast-paced environment

Ideal SMT Candidate: 

  • Demonstrates data and insights to provide effective solutions to sophisticated problems. 
  • Demonstrates leadership capability in previous work experience and/or extracurricular activities. 
  • Self-motivated to get results and deliver above and beyond expectations. 
  • Comfortable working in teams, actively listens, seeks diverse opinions, and cultivates inclusion. 
  • Embraces ambiguity and thrives in a fast-paced environment, moving with agility and resilience. 
  • Operates with an open mind, consistently questioning the status quo, seeking opportunities to improve processes. 

Deadline to Apply: September 30th

Successful candidates can expect to hear back from us by October 4th at 5PM EST.


As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.


  • Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs
  • Additional flex credits for healthcare or wellness spending accounts
  • Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future
  • Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave
  • Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.
  • An annual allotment of Beer and Beyond-Beer products for employees!


At Labatt Breweries of Canada, we are an equal opportunities employer and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status. 


Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.


Follow us:

Instagram @ labattbreweries

LinkedIn @ Labatt Breweries of Canada