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Inbound Marketing Analytics Manager


This is a Contract position in Ottawa region, ON posted May 6, 2018.

  • Klipfolio Careers
  • Inbound Marketing Analytics Manager

Inbound Marketing Analytics Manager
Are you ready to join one of Canada’s fastest growing companies ?

Reports to: Director of Marketing

Level: Intermediate to Senior

Location: Our new office is located right in the middle of downtown Ottawa, Canada at the World Exchange Plaza.

Description: We are seeking a data-driven marketing mind to keep our company and product focused on the customer and ahead of the competition.

The Inbound Marketing Analytics Manager is someone with technical and statistics know-how. This role combines a data-driven approach and expertise with an eye for spotting new opportunities to test and experiment. In short, you are part SEO ninja, part data-scientist and part growth hacker because you love data and driving optimization experiments. You will also conduct complex data analysis that will be used to inform strategic decisions by stakeholders from across the company.

The Inbound Marketing Analytics Manager ensures our marketing department makes smart decisions based on data, not assumptions, and that our assumptions are properly tested. You will be responsible for gathering and analyzing data, making recommendations, and ensuring appropriate adjustments are made to improve our marketing. So if you are passionate about working with a talented team in a high-paced work environment, we would like to hear from you.
Who We Are
Klipfolio is a fast growing early stage SaaS company with a proven product and an ambitious vision. Since our Series B funding of $12M in Jan 2017, we now have 10,000+ clients, spanning over 80 countries.

Imagine a world where every team has real-time access to the metrics they need to continually improve and optimize their business each and every day.

Imagine no more because at Klipfolio we have developed a real-time cloud based dashboard solution for teams who want to continuously monitor the health of their business.
Our Perks
Great Health Benefits
Employee Stock Option Plan
Competitive Salaries
3 Weeks Vacation
Flexible Work Hours
$500/Year Fitness Benefit
Free Snacks and Drinks
Pet Friendly
Active Social Committee
Parental Leave

– New Years Shut-down
On-site Bike Clinic
Who are you?

Are you someone who is…

  • Passionate about marketing, growth, data and technology
  • Focused on delivering results while building the Klipfolio brand globally
  • Ability to extract meaning and suggest action items from data, not just report metrics
  • Excellent communications skills when working with teammates who may be either data-driven or more qualitative
  • Deep understanding of web-related behaviors and trends and ability to optimize for these
  • Stay up-to-date with the latest trends and changes with SEO and major search engines
  • Humble and committed to always improving our impact by thinking like a customer

The right Inbound Marketing Analytics Manager will be able to provide us with the following skills:

  • Develop vision for analytics architecture, various predictive models, and efficient workflow across marketing
  • Conduct buyer journey research, and help our team optimize our website, marketing touchpoints, and onboarding approaches accordingly
  • Optimize our marketing’s conversion paths and rates overall and drive marketing-qualified leads for our sales team
  • Optimize the lead-to-customer conversion rate and increase funnel marketing efficiencies
  • Manage both on-site and off-site SEO for the company
  • Manage of organic search engine performance and goal-setting based on site impressions, click-thru rates, traffic, and conversions
  • Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms
  • Create and maintain metrics reports on marketing and sales activities that detail their effectiveness and business impact
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization
  • Design and implement statistical tests around our site and various marketing touchpoints and verify their significance and overall impact
  • Document all research and findings. You will build the company’s institutional knowledge and unlock new opportunities for growth and ways to operate more effectively
  • Seek out problems and experiment with the best approach to solve them can then be implemented

Preferred skills and experience:

  • BA/BS or equivalent working experience
  • Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis
  • Ability to manage multiple projects at the same time in a fast-paced environment
  • Technically capable but with excellent communications skills, along with the desire to improve processes
  • Manage technical aspects of key marketing systems (marketing automation, CRM, data services, and lead management processes across those systems)
  • Strong abilities in analytics and statistical or mathematical modeling
  • A natural curiosity and skepticism, helping lead you to experiments and tests in the name of improvement

Skip to the head of the line, if you have these additional skills:

  • Worked in both engineering and marketing roles
  • Have a technical dev background in coding/API’s but more interested on the business side
  • Have data science/ML/AI experience

Klipfolio is a product-led SaaS startup that strongly believes the most productive developers must have the full backing of the company. We ensure that all our developers have the most modern workstations and provide a modest budget for all developers to customize their workstations so that they have the best working environment.
Send your resume to careers@klipfolio.com. Ensure the subject line of your email contains "Inbound Marketing Analytics Manager".

If you are selected for an interview, you will be contacted within a week or two to confirm a date and time.

How to Apply