AVP, Personalization Strategy & Planning

Help us boldly shape retail in Canada Canadian Tire Corporation’s (CTC) rich heritage of serving Canadians from coast-to-coast dates back to 1922.

Our vision is to become the 1 retail brand in Canada and we are focused on innovating and making important investments in our business, especially when it comes to our people.

To reach our goal, we need the best talent to help us evolve and drive change across the business – and boldly help shape Canada’s retail industry.

As we strive to be at the forefront of a complex and vastly changing retail industry, it is an exciting time to join the Canadian Tire family of companies.

The AVP, Personalization Strategy & Planning will play a key role in the delivery of our Personalization strategy, working horizontally with partners within the broader Customer & Brand organization, Call Centre, Store Operations, Dealers and other cross-functional teams across our multiple banners to define, deliver and govern the Personalization Program.

This dynamic environment requires a highly organized individual with strong leadership skills, the ability to effectively communicate and a proven record delivering quality results You will also play a critical role on the Digital and Customer & Brand leadership teams, cultivating a culture of collaboration, results delivery, and fun This role will appeal to someone who is excited by a high-paced, ever-changing environment, is highly organized, a keen problem-solver, and is comfortable with ambiguity.

At Canadian Tire we work flexibility embracing ‘Hybrid’ whereby individuals utilize a combination of working at a CTC campus and or virtually in service of outcomes.

Determined by managers, decisions around work location will be made based on business and team needs and grounded in a desire to support individual well-being and personal needs.

Our goal is to empower teams and individuals to make the right decisions for them, and we expect that to look different for everyone.

What you’ll do Working cross-functionally and with the Personalization Program Executive Leadership team, lead development and maintenance of the overall Personalization Roadmap and Strategy, associated capital planning activities and stakeholder/executive/Board updates on progress Develop and execute organizational change management and communication plans to ensure engagement across key stakeholders including: Dealers, Investors, Analysts, and Employees Support the development of an aligned use case plan working closely with the Customer Team to define and manage key segments and key cross-functional partners including the Contact Centre team, the Store Ops team, the Marketing ops team, the Digital Experiences team to support on the execution of use cases Work with business and IT delivery teams and stakeholders to scope, size and articulate concepts into clear workstream objectives, scope, KPIs and viable delivery approaches and plans Working with IT and Business stakeholders, define requirements and support selection of the optimal Technology Architecture to support the Personalization program Working with IT, Business Architecture and Business stakeholders, define data requirements to support the Personalization Program both for enablement and ongoing measurement and execution and ensure data readiness Work hand in hand with the Customer Insights and Experience team to ensure “base banner experiences” blend seamlessly with the personalized experiences we will pursue Design and build processes and controls to integrate new personalization capabilities sustainably into the business of CTR.

Actively oversee multiple workstreams (which may be in different phases) Work with peers to obtain the necessary skill sets and resources Lead team, both direct and cross-functional, to ensure deliverables are met while also flexing to adjust to the needs of the business Manage delivery of program tasks and deliverables according to time, cost and quality parameters and constraints Track and communicate progress against plan noting exceptions and action plans Engage team on an ongoing basis to identify issues, risks, contingency plans and implications and manage those activities Ensure proper measurement and reporting to facilitate go/no-go decisions for phases of program workstream implementation and ongoing performance monitoring and decision making Maintain and encourage open lines of communication between groups/functional areas/team members Support Program Governance activities including status reporting against milestones and KPIs, leading cross-functional working groups, preparation and delivery of Steering Committee materials Prepare and deliver presentations to senior management and stakeholders What you bring 10 years of experience leading a team in a Retail environment Demonstrated ability to work across the organization horizontally to enable outcomes; highly collaborative in bringing together appropriate stakeholders for inputs and execution with ability to influence others Energy and passion to work within ambiguous situations to create new approaches to outcomes Excellent facilitation skills – with a key to enterprise outcomes Previous experience in Change Management, Program Management, Strategy Development and Execution Demonstrated track record of successfully delivering large-scale, multi-stakeholder initiatives Developed passion for delivering superior retail customer experiences Proven ability to lead a team both directly and via indirect influence (ie: no official reporting relationship) Superb consultative skills and proven ability to adjust communication style and approach based on audience; comfortable liaising with all levels of the business, including senior leaders A strong ability to lead in an ambiguous environment and create clarity out of complexity Experience across multiple functions or Banners would be an asset Inclusive leaders who build and develop teams that effectively anticipate and adapt well to change, while consistently delivering strong performance.

Agile and innovative individuals who can manage in an environment of change and ambiguity to help us take bold and strategic moves in this rapidly evolving retail environment Change drivers who thrive in an ambiguous, rapidly moving environment and seek to improve processes and capabilities Problem solvers with the ability to analyze and prioritize to meet business objectives Collaborative team players with superior influencing skills, who build relationships easily across various stakeholder groups to move initiatives forward Action oriented, balancing strategy and innovation with hitting targets and getting things done Change agents who can assess and address needs at all stakeholder levels to ensure successful introduction of new capabilities, processes and ways of working Curious, inquisitive leaders who are able to effectively gather and articulate requirements.

Strategic thinkers who have strong business acumen; ability to assess and action resources to deliver on objectives and manage to change LI-NV1 Canadian Tire and its family of companies are boldly shaping retail in Canada and we continue to deliver a positive experience for our customers.

As one of the most trusted brands in Canada, our employees take pride in the work we do across the country.

It’s more than the iconic triangle that keeps our employees around.

From benefits and perks, to learning and development opportunities, to our commitment to Jumpstart – these are some of the many reasons why Canadian Tire Corporation is one of Canada’s Best Managed Companies .

To learn more about this team and the Canadian Tire family of companies follow us on LinkedIn .

Canadian Tire is an equal opportunity employer.

We are committed to a diverse and inclusive workplace for all.

We recognize that our future success depends on the perspectives and contributions of all our employees their diverse backgrounds, abilities and experiences make our business stronger.

If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process.

All accommodation information provided will be treated as confidential and used only for the purpose of providing an accessible candidate experience.