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MD Financial Management: Lead marketing operations

MD Financial Management

This is a Full-time position in Ottawa, ON posted March 25, 2020.

At MD Financial Management, we have one mandate: to help Canadian physicians achieve financial well-being by focusing on their distinctive needs and operating in their best interests.

Our commitment to work/life integration, employee well-being and ongoing learning are key factors that contribute to our overall success.

For the sixth consecutive year, MD Financial Management has been recognized as one of the Achievers 50 Most Engaged Workplaces in North America.

The annual award, given by Achievers—an industry-leading provider of employee recognition and engagement solutions—commends top employers that display leadership and innovation in engaging their workforces.

Our Marketing Operations team at MD makes us a smarter marketing operation.

One that prioritizes performance and transparency of marketing processes, technology and data.

The Marketing Operations team enables us to deliver marketing strategy that looks to optimize our customer and employee experiences.

Reporting to the AVP, Growth Marketing, the Marketing Operations Lead will lead and oversee a team of operative data, systems and MarTech subject matter experts, acting as the operational mainstay of the marketing department.

Having oversight of our long-term goals, this role will bring together creative thinkers and data-driven analysts to empower other Marketing teams to do their best.

You will optimize the current environment and collaborate to draw as much value as possible from existing tools and people.

What You Will Do: Lead and drive a customer focused culture throughout the marketing team to deepen client relationships and leverage broader organizational relationships, systems and knowledge.Identify and implement ways to solve marketing related problems using the right combination of systems, people and process, continually monitoring and measuring how we work and the technology we use.Work directly with all of all go-to-market enablement teams– Content Marketing, Digital Channels, Insights& Communications to name a few.Ownership of our marketing attribution and measurement strategy, directing a team of marketing data analysts to understand and optimize our marketing by giving the right credit to the right channels.Build bridges with technology driven teams that are invested in the client experience but operate outside marketing.

The Client Applications, Insights and Technology teams offer opportunity to build consensus around data, measurement and reporting.Lead our understanding of the client and how through our marketing activity we create more desirable client experiences and therefore drive greater efficiency and performance.Be the face of operational efficiency and marketing transparency by championing process improvements, providing the training and technology for the marketing team to work as proficiently as possible.Oversight of marketing calendar and budget management.Improve the management of the budget and budget planning process resulting in process improvements for shortened timelines for campaign speed-to-market.Advocate for better process and greater Marketing maturity across all teams.Understand the complexity of our marketing platforms and technology, upholding the integrity of connections between different systems (e.g.

CRM, analytics suits, MAP, media) at MD.Strong ability to manage upwards and laterally while still maintaining strong relationships.Build a high-performance environment and implement a people strategy that attracts, retains, develops and motivates their team by fostering an inclusive work environment and using a coaching mindset and behaviours; communicating vison/values/business strategy; and, managing succession and development planning for the team.Seek out opportunities to bring in new learning and innovative ways of thinking through leveraging existing partnerships and monitoring market and competitive landscape.Act as the business owner of our MarTech and any related technology behind great Marketing including (but not limited to): Marketo and its integrationsWorkfront and its usabilityTableau and its usefulness to non-data minded stakeholdersMicrosoft Dynamics 365 and its ability to bring the right information to the right people at the right timeGoogle Marketing Platform, Google AnalyticsSprinklrHubspot What You Need: 10+ years of marketing analytics/ budgeting experience in Tier-1 organizations in relevant industry sectors (e.g.

Telco, Banking, Retail, Technology, etc.)5+ years working in high performing teams in marketing intelligence5+ years of Business/Marketing Modeling experience5+ years developing processes that were successfully implemented in a matrixed organization What You Bring: You are smart, collaborative, influential, driven and empathic What Success Looks Like: You are passionate about the MD value proposition.

You are constantly learning and honing your skills.You are technology savvy.

You feel rewarded and recognized in a way that inspires you to do your best work.